For scientists,
who want to start with
science communication.
A 30 step guide that helps you turn research into clear, fact-based content.
What’s inside the workbook
This workbook is ideal for scientists and researchers who don't know where or how to get started. It gives you a guided framework, that starts with your strengths and helps you connect with your audience’s needs.
The first
little steps
Understanding your why, the types of sci com you want to work with, the barriers that might stop your progress and the topics you want to share.
Start from
your skills
Building on your personal strengths, instead of copying what others are doing. Start with what you already know, and practice from there.
Find your
Medium
Choosing the right medium, both for your skills and for your message. Learn if you’re better with copy, audio or video, through practice.
Understand your audience
Exploring who your audience actually is… and why that even matters. We’ll take a look at how your interests and work fits their interests and needs
Finding your content fit
Where everything we learned comes together. Your skills, interests and medium. Your audience’s behavior and platforms. Let’s make content.
Thinking about the road ahead
Designing a sustainable workflow to stay consistent. Learn from what works, and build systems that keeps your sci com work going.
A peek inside your digital workbook
This workbook includes:
129 pages of practical content
30 steps, each with theory & practicals
45 guided exercises
What early readers are saying
Built for the community,
backed by your support
This guide was shaped with feedback from real PhD students and scientists. From beginner science communicators to advanced science writers and journalists.
Science Communication 101 is part of our effort to support scientists who want to share their work in meaningful and creative ways.
By purchasing this guide, you’re not just investing in your own skills, you’re also helping us create more free and low cost resources for the science communication community.
Every purchase helps fund what comes next: workshops, toolkits, field guides, and more. Your learning supports our larger mission: better science communication for everyone.
Early support discount
〰️
Early support discount 〰️
Get your copy today
Invest in your personal growth and transform your research
The first 50 copies
are available at a reduced price.
This early price is a thank you for our first supporters: the scientists, students, and creators helping us build this movement from the ground up.
⭐️ The first 50 copies are available at a reduced price ⭐️
This early price is a thank you for our first supporters: the scientists, students, and creators helping us build this movement from the ground up.
Your 30 Step Guide to Sci Com
A 129 page practical guide for scientists who want to turn their research into clear, engaging content. Without the overwhelm.
You’ll learn how to:
Understand and reach the right audience
Choose the best platform and format for your work
Create your first piece of science content
Build a content plan and workflow that fits your goals
This workbook includes:
6 structured modules
30 steps, each with theory & practicals
45 guided exercises
What to expect:
📥 Instant PDF download
💬 Tested and approved by real scientists, PhD students and science communicators
🧪 Community powered: your purchase supports more sci com resources
Frequently Asked Questions
Everything you need to know about the workbook
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Immediate access to the 129 page workbook (PDF), including 30 practical steps split up into theory pages and 45 exercises total.
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Everything started with this one question: “What’s holding people back from starting with science communication?”.
After surveying hundreds of scientists, these turned out to be the 5 biggest barriers:I don’t know where to start
I don’t know where to publish
I can’t attract an audience
I don’t know how to simplify
I don’t have ideas for content
If you’ve felt one of these before, this framework and book can be a great resource for you.
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To apply the framework in a practical fashion, you’ll be guided through the following modules.
MODULE 1: Build a foundation
MODULE 2: Find your strengths
MODULE 3: Find your audience
MODULE 4: Practice first
MODULE 5: Create your first piece
MODULE 6: Create a content plan -
Here’s what you’d realistically learn from going through the workbook:
Understand and double down on the skills you already have to create genuine content
How to workshop who your audience is and what matters to them
How to choose the right platform to reach your audience
How to transform your research papers into something worth sharing
How to create engaging content with 3 different mediums
How to integrate science communication into your lifestyle, even when you're busy
Launch and publish your content for the world to see
And much more!
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If any of these sound like you, this guide was made for you.
You’re a master student, a PhD student, an early-career or senior scientist.
You want to get started with science communication but don’t know how
You’re overwhelmed by advice online and want a clear process
You’ve tried posting before but it didn’t seem to connect
You want to communicate without becoming a full-time influencer
You want to invest more time in your science communication
You’re not sure if writing, video, podcasts or visuals are best for you
You want a community-built resource that supports real scientists
Skip this one
if you already have quite a big following and you understand the ins and outs of science communication. When media, such as copy, podcasts and video, don’t have any secrets for you anymore, you might want to skip this one! We’re building a whole different set of tools just for you.
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Nope. This guide is designed for beginners and those restarting.
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Yes. It helps you choose your medium, platform(s), and format(s). It’s build to focus on practice with each of these.
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No, It’s built for any field! You can apply this from health to physics to environmental disciplines to the social sciences. You name it!
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The principles apply to educators and nonprofit science work too. Especially if you’re supporting others or teaching public communication of research heavy or fact-based content.
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Yes. If you’re reading this you’re part of the first 50 purchases. After that, the price goes up.